For the next-generation business traveler, an extended-stay business trip is more than just a business trip; it's a life trip. And while they can find business travel a bit isolating, they do like to explore, dine and relax while they're away from home.
This brand-awareness campaign appeared in seven airports nationwide and introduces these travelers to the brand by marrying business vernacular and unexpected photography that highlights the benefits of the hotel in a humorous and memorable way.
Subsequent work involved the creation of engaging social media videos to highlight amenities, and a campaign to show travelers some off-beat attractions near their hotels.
Photographer: Michael Clinard
Art Directors: Stacy Moses and John Sexton
Copywriter: Gregg Hutson